The Polonius Test
To evaluate the authenticity of your business offering, James Gilmore and B. Joseph Pine, authors of Authenticity: What Consumers Really Want (mentioned in the previous post), suggest taking the Polonius […]
Tag Archives: fake
Why we like (fake) reality
The attraction to the real that I have observed anecdotally in audiences arises, says David Boyle, because for the last century or so we have lived in an increasingly artificial […]
Upsurges of the Real: a performance research blog 